About Me
I’m a paid ads and e-commerce growth strategist based in Lahore, Pakistan, with over 5 years of experience working with local and international e-commerce brands.
Helping e-commerce and service brands scale revenue and leads through paid ads strategy.
Over the years, I’ve worked across different areas of paid growth—ad account structuring, creative testing frameworks, funnel and lead optimization, scaling strategies, and performance analysis. Many of the brands and service businesses I’ve worked with are actively scaling today. I don’t push one-size-fits-all solutions; instead, I provide clear options, honest feedback, and strategic direction so we can move forward with confidence.
What I Do
I help e-commerce and service businesses grow through strategic paid advertising across Meta, TikTok, and Google Ads, focusing on profitability, lead quality, and long-term scalability.

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PAID ADS STRATEGY
I design and implement profitable advertising systems across Meta, TikTok, and Google Ads. My focus is on strategy, structure, and scaling, ensuring every dollar spent drives measurable growth.
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E-COMMERCE GROWTH
I help e-commerce brands optimize their funnels, creatives, and campaigns to increase revenue, reduce wasted spend, and scale efficiently in local and international markets.
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LEAD GENERATION
I specialize in generating high-quality leads for service-based businesses, aligning ad platforms, messaging, and funnels to attract the right prospects and maximize ROI.
Skills
My Experience
2024-2025 Present
Adlenso
Co-Founder & Lead Strategist
Leading paid ads strategy and advisory for e-commerce and service businesses, helping brands scale revenue and generate high-quality leads across Meta, TikTok, and Google Ads. I also mentor the team on creative testing, funnel optimization, and account structuring to ensure measurable growth.
2020-2024
Jakvo, DigitalTide, Azra, Bsource, Manpoy
Digital Marketing & Paid Ads Strategist
Managed and optimized campaigns for local and international e-commerce brands, focusing on ROAS improvement, lead generation, and scalable advertising systems. Provided strategic guidance on ad account structure, creative testing, and funnel optimization, enabling consistent performance and growth.
Portfolio

